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What can Ryanair do to fix their brand image?

Ryanair have done it again. Just when we thought things couldnt get any worse, they do. The airline have cancelled another 18,000 flights which will affect a further 400,000 people. That's a lot of unhappy holiday travellers.

After the first set of cancellations was announced Ryanair said that they would not re-route the passengers with other airlines which is against the law, now they have said they are fully ready to comply. This would do nothing for their already damaged brand image as it makes them (in my opinion) petulant.

What can Ryanair do to remedy the situation? One suggestion is that the CEO, Michael O'Leary should step down. However he has been at the helm of the company for such a long time, he knows the ins and outs of the business it would be an extremely difficult job to replace him.

So after the latest round of cancellations can Ryanair bounce back?

The answer is yes, more than likely.

Ryanair's business model is to get people to places as cheaply as possible, and when everyone forgets about this situation in a few months, im sure they'll go back to operating in exactly the same way. People want to keep hold of their money and as long as that's the case, Ryanair will continue to be one of the most used airlines in europe.