January is a strange month. Everyones getting back into the swing of work after the Christmas break and as spring is just round the corner (ish) it's beginning to become acceptable to get excited for the summer holidays.
One of the strangest aspects of January is the 'Blue Monday' concept. This is so called because it's meant to be the most depressing day of the year. It usually falls on the third Monday of the month and on the face of it it makes sense. The second Monday would often be the first week back where everyone's getting caught up. The Third Monday would be the one where it's fully back to normal and you have to settle into another year of work.
If you take a closer look at Blue Monday and the history behind it you will find that it isn't anything apart from a marketing ploy, designed by a travel company in the mid 00's to get people to buy holidays. Is this common practice? Are there any other examples of companies simply making stuff up that's become a well known myth?
Have you ever heard that you're meant to drink 2 litres of water a day? This was invented by, surprise surprise Volvic and Evian to get everyone to buy their water. What they didn't realise was that they were actually right, drinking plenty of water is very good for you and being even slightly dehydrated can aid in the development of disease and sickness.
These are two of the more well known examples of how marketing done right is the one of the most powerful tools in business. The ultimate goal in marketing is for your brand to become synonomous with the product. A perfect example would be Hoover. Everyone calls their vacuum cleaner the hoover.
Your business can benefit from some excellent marketing ideas and if you're sturggling to come up with some we'd be happy to help.
Give us a call on 01759 303007 or pop into our Pocklington Office.}