The main intention of search engine optimisation is to increase your ranking in search engines for specific search terms. From our base in Pocklington, York, we work with you to determine the key products, services and target phrases that you wish to promote. Once all this has been decided we start to identify the areas of your website that require optimisation.
On-site optimisation
As website builders we have quite an in-depth knowledge of how the web works and we use this familiarity to make changes to the underlying code behind your website. Behind a webpage there are certain elements and tags which search engines use to assess a page’s importance, and it is these tags which we aim to use. With all websites we include our basic on-site treatment, with our more focused efforts we can raise your search engine rank even higher. There are many different aspects of your site that we take a look at including content and URL structures that we examine in detail to provide you with suggestions on how to improve them.
Off-site optimisation
Off-site optimisation is all about work that is not physically on your website but it still influences your rankings. These normally come from links from external websites and social media. This is a more cost-effective method, but combining both on-site and off-site methods will provide your rankings with the best results. Here at WDY UK Ltd we do not use “black-hat” methods in our search engine optimisation, and are very open about how we do it.
