Email marketing is a term that sounds pretty simple, and is popular with nearly every business. It is much more though than just sending emails about your product/service to a mass number of people in your inbox. In order for email marketing to be successful, you need to understand the most effective way to use it, if not it will be a waste of time. E-mail marketing can also have negative consequences; if you’re doing it incorrectly you are probably annoying your customers, which is never a good thing.
The main aims of e-mail marketing are to build brand awareness, increase sales, strengthen customer sales, and if you have been quiet, just to remind them who you are. E-mail marketing is currently the number 1 channel for marketers, simply because it is quick, affordable, simple, direct and most importantly, measurable.
There are some important factors to think about during e-mail marketing, these include;
• Keeping the subject line under 50 characters to keep your reader engaged.
• Send your e-mail out on a Tuesday between 10am – 1pm.
• Place your logo in the top left hand corner.
• Always provide an unsubscribe feel so your readers don’t feel ‘trapped’.
• Keep the email short and sweet with each paragraph 5-10 lines at most.
• Always sign your emails with your name, address, company, telephone number and e-mail address so you can’t be accused of spam.
Companies like Mail Chimp allow you to create, send and track email newsletters, but here at WDY UK Ltd we offer all that, plus give you content management systems that not only collate information given by your customers but also collate and process your marketing data to your liking.
